Are you planning on creating a strong, growing contact database and wanting to keep in touch with the contacts you currently have? If you are not quite sure on these questions, then you obviously need some bit of help with email marketing.
With over 144 billion emails being sent daily, email marketing remains important in our contemporary world and is one of the elite channels for communication in business. So to be sure to being unique among the billions and finding the key to a stand out is critically to your bottom line.
In this article, I will try to help you put together an effective email marketing campaign so as to grow your contact database for increased revenue.
If you don’t know email marketing is all about leveraging the speed and convenience of email so as to be able to communicate important messages, tipsz updates, and promotions to contacts whohave opted in to receiving such mail messages from you.
Below are the tips which if you follow will surely assure success in Email marketing.
Select an Email Marketing Provider: The first and obvious thing to do is your homework and research, you would need to talk to different providers, test them before you finally go with the one that you find preferable. So, to make things a lot more easier foe you I would like to recommend any of the following which you can use to support your email marketing needs: AWeber, MailChimp, and Constant Contact
Clear Your Existing Database: If you previously had a website up and running then you are probably sitting on a decent sized database of contacts which must have been acquired from your website or through your sales efforts. You shouldn’t make the mistake of writing off these contacts as they might still be useful. So instead you should try to spend some little time to clean up this previous database by removing all expired information and trying to improve on the existing information.
Get People to Subscribe: The more people you send email to people that did not originally subscribe the more slimmer your chances of having more people actively respond to the mails you send. So you would need to get a lot of people to subscribe to your mailing service list themselves so that you would be sending mails to more potential clients that people who might not be interested in what you have to offer. To do this you need to include one primary call to action on your website but present it as both text links and also with a simple call to action graphics. Some more creative ways to get people to opt in to receive future mails are; By placing a simple email newsletter signup form on all relevant pages of your website. By adding a link in your email signature so as to remind recipients of your emails to opt-in. By adding an opt-in field to your inquiry forms. By adding an opt-in link to order confirmations and customer surveys which you send out.
Keeping Your Contacts Organized: One of common mistakes people make is overlooking elements of email marketing in list segmentation. If you so not properly segment your email contacts into specific lists and categories, then you will most likely experience lower click through rates and response rates when you send your Emails.
Determine the Purpose of Your Campaign: First of all before anything else you need to know the purpose of your campaign, you wont want to be like most other companies that just send out emails without direction they send mails ranging from company news, tips, updates, promos and so on just in a single disorganized mail. Instead, it is advised you spend more time to pinpoint the purpose of each message you are about to send so that you can send it to the proper list segment.
Don’t Overdo Design: As with a lot of things in marketing, the more simplified it is the more likely for it to be more effective. This also applies with the design of your mail. You would need to keep your email design very simple, you would need to follow some of the tips below which have been found to be effective; Try to use more text in your mail than images. Always include one primary call to action, you can present it as both text links and also a simple calls to action graphics. Try your best to use design elements so as to get recipients to focus on the most important parts of the mail. You should invest in sending a great mail. For example, if you’re not a good writer, then hire someone with specific experience in writing such mails.
Focus on the Subject: One of the most important elements of a getting a successful email campaign is in the subject line you have decided to use. If the subject of your mail is weak, then you may never have your email opened or it could even be filtered by the recipient as a junk mail. The following subject line tips can be of to help produce higher open rates to your mails; Always try to avoid spammy words like, guarantee, urgent, free, call now, and order now. Try to keep your subject under 50 characters. Include your company or brand name in the subject of your mail. Try to make it memorable, intriguing, funny, actionable.
Setup Tracking: Before begin to send out any email campaigns, it is highly recommended that you setup the proper tracking for the campaign. The ability to evaluate the effectiveness of each mail campaign you send out will prove essential to success on the long run.
Test and Refine: You can receive all the advice in the world, but the success of your campaign is going to come down to the unique combinations that work best for you. And the only way to discover these is to track and test different combinations ans methods. Some of the basic elements which you should always be looking to refine, track, and test are; Subject lines, tone, Style, context of the copy used, call to actions, Font sizes, colors and formatting.