In recent years the internet has gained massive prominence with over 3 billion users surfing the net in search of information and fun. The number of continues to rise day by day making it a perfect platform for all businesses to showcase their brand. The social media which is the most important platform on the net is an integrated interactive technology that allows users to generate content (text, videos, pictures and audio) and share them through various connections on the social media. Examples of social media tools on the net include photos and video sharing, blogs, social networking sites, Wiki’s and podcasting, micro blogging, and RSS.
The survival and success of a business on the long run is what defines the big businesses in our society today and achieving this depends greatly on how you can continuously present your content to your target customers which gives the social media a unique role to play in the survival of a business, though it is important to note that good management is also important for a business to survive..
Here in Nigeria we have seen various big businesses spring up on the Internet and also some companies have evolved over the years keying into the numerous benefits of the internet so as to promote their business and contents. The rise of social media platforms such as Twitter, Facebook, LinkedIn, and Google plus means that you can now promote your business to people all over the world.
Konga and Jumia which have been referred to as the revolutionary businesses of our time in Nigeria became big businesses through the aid of social media and activities of the social media users as a large number of people now engage in online shopping on mobile and desktop. The selling experience on the internet through the help of social media has also become increasingly favourable with the introduction of new commerce capabilities like the “buy” button platforms such as Facebook and Twitter. These new system have made online business easier.
As a business owner you need to know your customers and what they want you would need to be aware of general methods as well as platform specific methods so as to fulfill your social media marketing objectives.
Video marketing is one of the most important parts of social media marketing. Video marketing as become a major focus for brands looking for new ways to capture their audience’s attention.
Whether it is done by posting videos on social media channels like YouTube, Vimeo, or on newer video sharing platforms which are improving how videos are being viewed and shared, like Facebook, Snapchat, Instagram videos remain crucial to any business marketing campaign.
For every smart entrepreneur looking to boost business profit social media marketing is strongly recommended due large number of users on the platforms and wider outreach.
There you have it on this post “How to use the Social media as a tool to boost your business online.” I hope you found this article helpful.